5 things I learned when Google let me work at a startup for 2 weeks…

1. Know your first user really well

Audience segmentation is essential

2. Always try to measure your ROI

Sending chewed pencils for journalists
Posing as undercover counsellors on Bumble

3. Focus is a virtue

4. Document and test: Docs & Sheets > Decks

5. Do things that don’t scale

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